Increasing Shopify Conversion Rates With Trust Badges
Hotel Collection, a premium scenting company, utilizes trust badges to provide clarity and improve consumer confidence. Photo from https://www.hotelcollection.com/
Studies have found that adding a trust badge can raise conversion rates by 42%.
One of the most common roadblocks to converting a website visitor to a customer is due to lack of brand awareness and trust.
A simple way to win a purchase is to add trust badges & banners to your Product Detail Page.
6 common types of trust badges
1) Heritage badge
Highlight your heritage with your brand story, mission, and founding year for authority. Newer brands can build trust with badges like "Viral on TikTok" or "As Seen on TikTok."
2) Craftsmanship badge
Consumers are looking for value more than ever. Share your passion for quality and craftsmanship.
3) Sustainability badge
About 80% of U.S. Millennials and 66% of Gen Z prioritize sustainability in their purchases (Statista). Highlight your brand’s sustainability efforts.
4) Policy-specific badge
Trust badges efficiently convey key details like accepted payment methods and shipping/return policies, streamlining your checkout page by replacing lengthy text.
5) Endorsement badge
Endorsement badges from trusted companies, like Google Reviews or BBB, require application and approval. Once granted, these badges often appear in website footers, signifying overall business credibility.
6) Security trust & payment badge
Nearly 70% of carts are abandoned, with 17% due to security concerns. Security badges, along with free payment type badges, can ease concerns and boost sales.
Aesop, an Austrailian luxury cosmetics brand, utilizes trust badges to add clarity to its product detail page
Cuyana, a San Francisco-based women’s fashion brand, utilizes trust badges to showcase its brand heritage in its product detail page
