Seven Tips To Design Better Emails
Studio photo & video shoot produced for Rovectin Skin Essentials
Maximizing BFCM Email Performance: Strategies from a Recent Klaviyo Webinar
With Black Friday and Cyber Monday (BFCM) just around the corner, it’s time to elevate your email marketing strategy to exceed last year’s performance. At BILLIONMONSTERS, we’ve gathered some incredible insights from a recent Klaviyo webinar that will help you craft emails that convert into sales.
Seven Tips
Tip #1: Put Important Information Above the Fold
This may seem like an obvious tip, but it’s often overlooked. The content above the fold is the first thing your subscribers see when they open your email—without needing to scroll. Make sure all your critical information is front and center, creating an immediate impact.
Tip #2: Include a Strong Call to Action (CTA)
Your email is only the start of the interaction. To drive traffic and conversions, add a button with a clear and compelling CTA. For BFCM, you can heighten urgency with phrases like "Sale Ends in Six Hours" to push conversions. A well-placed button directs users to take action—whether it’s exploring your site, shopping, or claiming a special offer.
Tip #3: Make Your Email Scannable
Don’t overwhelm your audience with cluttered emails. Use white space, contrasting colors, and clean layouts to make the content easy to digest and visually appealing. This ensures subscribers enjoy reading your email, boosting engagement.
Tip #4: Leverage Email Templates
During high-intent shopping periods like BFCM, consistency and speed are essential. Templates save time and keep your branding consistent, ensuring you can ramp up email sends without sacrificing quality.
Tip #5: A/B Test to Refine Performance
Improving your email metrics comes down to regular A/B testing. Test one element at a time, such as the subject line, banner image, email copy, length, or CTA, to determine what drives the best results.
Tip #6: Tell a Story That Resonates
Your subscribers don’t want just another sales pitch. Engage them with relatable, conversational copy that tells your brand’s story. Building a connection with your audience makes your brand more memorable and fosters loyalty.
Tip #7: Personalize Through Segmentation
Take your email strategy to the next level by segmenting your subscribers based on location, age, product preferences, or other relevant tags. Personalization creates a more targeted experience, driving better results.
