Finding Winning Ads in 2025: Why High Volume Is Key
Screenshot of Nike’s Meta Ad Library. As of March 12, 2025, Nike has ~710 active ads written in English that launched in March.
Top brands are producing 50-70 new ads per week on Meta alone. The era of scaling one or two high-performing creatives is over—today, the brands that win are those that master the volume game.
According to Motion’s 2025 Creative Trends Report, 71% of DTC advertisers plan to increase their Meta ad spend this year, while 69% are diversifying investments across TikTok, Pinterest, Snapchat, and YouTube. The challenge? Keeping up with the demand for fresh, engaging ad creative at scale.
Pinterest ads by Ann Taylor and Free People.
Beyond Meta: A Multi-Platform Mindset
With ad spend increasing across multiple platforms, brands can no longer rely on a single format or channel. Each platform has its own nuances, requiring tailored creative to drive engagement. The best advertisers aren’t just producing more content—they’re diversifying their output, ensuring each ad is optimized for its specific audience.
How Brands Can Master the Volume Game
Test Ideas Fast, Fail Even Faster – Create various iterations of one ad and test creative concepts on a small budget before scaling winners.
Use AI to Optimize, Not Replace – AI can resize, reformat, and tweak visuals for different platforms while maintaining creative integrity.
Make AI Part of the Team, Not the Whole Team – Use AI for efficiency and optimization, but keep human-driven storytelling at the core of your strategy.
Outsource content production – Work with influencers, content creators, and marketing agencies to create content at scale.
DTC advertising in 2025 is about speed, scale, and strategy. The brands that thrive will be those that embrace high-volume creative production while maintaining the emotional depth that resonates with consumers.
